IPR-Infringing Websites and Apps
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IPR-Infringing Websites and Apps

Reference Number:  , Press Release Issue Date: Mar 07, 2022
 
 Study on Online advertising

 

This study looks at online advertising found on IPR infringing websites and mobile apps​ during 2021, evaluates the estimated amount and type of such advertising, and estimates the associated ad revenues. The total worldwide revenue generated by the monitored website was estimated at EUR 912.7 million, while the worldwide revenue generated by the monitored apps was EUR 57.1 million.

 

These figures highlight a serious issue, namely that websites and apps that infringe IPR do not only derive revenue from their infringing activities, but also from advertising by legitimate brands that is placed on such websites unwittingly, partly as a result of the very complex internet advertising ecosystem.











IPR-Infringing Websites and Apps.aspxOnline Advertising on IPR Infringing Websites Feb 2022.pdf​